美国东部时间3月8日,《华尔街日报》发表题为《Breaking Stereotypes:The New Face Of‘Made In China’》的文章,认为中国品牌TCL突破世界对中国制造的传统印象,成为代表中国高水平制造业的新名片。作为美国乃至世界都具有广泛影响力的权威报刊,《华尔街日报》一向以高品质、最精准的信息挖掘和调查对商业公司进行报道。此次《华尔街日报》对TCL多媒体全球电视出货量超2000万台给予高度评价,可见中国科技企业正在往附加值更高的领域转型升级,而这些转变已经引起了国际科技界的关注。
华尔街日报
以下为《华尔街日报》评论文章,中英文原文对照版本:
Breaking Stereotypes:The New Face Of‘Made In China’
打破刻板印象:“中国制造”的新面孔
Just as Huawei has outpaced Samsung in mobilephone industry,TCL also surpassed Korean brands in TV industry.In 2016,TCL multimedia became the first TV company in China which has delivered over 20 million sets of TV saround the world,contributing to a global market share of 30% together with other TV companies of China.With the market shares of Korean TV brands being taken up by Chinese brands,competitive landscape in global TV industry is facing a remarkable change due to the impetuous development of China's enterprises.
如果说华为在手机行业把三星压得喘不过气,那同样来自中国的TCL在电视行业又给了韩系品牌一记重拳。2016年,TCL多媒体成为全球出货量突破2000万台的首家中国电视企业,以其为代表的中国电视品牌出货在全球的市场份额达到30%,继续蚕食韩系电视品牌的市场份额,全球电视行业的竞争格局由于中国企业的强势发展已经显现出重新洗牌的趋势。
In 2016,TCL focused on the promotion of QLED display to establish a sub-brand XESS,which is designed to provide high-end products.OLED is currently adopted by some of the manufacturers,but it is limited to the properties of organic materials it used,which results in shortcomings such as short life cycle,low image quality and high price,etc;comparing to OLED,QLED uses inorganic luminescent materials,which makes it more stable,more cost effective,and also improves image quality.TCL has carried out research and development on QLED for years,thus it has more advantages than Samsung and other Korean brands,which gradually start to engage in QLED.
2016年,TCL将重心放在推广量子点显示技术,成立主打高端产品的副品牌XESS。目前部分厂商主推的OLED受自身有机材料属性的限制,天生存在寿命较短、画面有残影以及售价偏高的缺陷;量子点电视采用的无机发光材料,更稳定,图像表现力和性价比更佳。虽然韩企三星等其他品牌也逐步进入到量子点领域,但研发多年的TCL拥有更明显的先发优势。
In addition,TCL CSOT owns an 8.5-generation LCD panel line(with the world's largest production capacity)and the world's highest generation line.An integration of vertical industry chain presents TCL with an outstanding competitive edge in terms of cost and production.
另外,TCL华星光电拥有全世界产能最大的8.5代液晶面板线以及全球最高世代线,一体化的垂直产业链为TCL带来的成本和产量竞争优势也十分突出。
The development of TCL is similar to another brand from China,Huawei.Both of them have independent control over the core technology of their own industries.We can not continue to measure their capabilities in R&D and innovation based on the old impression of "Made in China".If more and more Chinese enterprises set TCL and Huawei as an example,the changes in global industry are not just restricted to TV and mobile phone industries.
同为来自于中国的品牌,TCL的崛起之路与华为极为相似。不仅独立掌控产业内的技术核心,研发与创新的能力也已不能用人们对“中国制造”的传统印象去定义。如果越来越多的中国企业将TCL与华为作为典范,那全球产业格局的调整就不仅仅是电视和手机而已了。
Through TCL's impressive results in 2016, the world has been impressed again by the innovation displayed by Chinese brands, adding to the increasing economic strength and ingenuity of the country’s ever-developing economy. Time will tell what further innovation Chinese brands like Huawei and TCL can achieve.
中国品牌TCL2016年成功搅局全球电视市场,让世界再次意识到上升中的中国经济的强大实力。华为、TCL这样的中国品牌究竟能达到什么样的高度,时间会给我们答案。
而此前不久,同样来自美国的《纽约时报》也大篇幅报了TCL多媒体全球电视出货量超2000万的消息,《纽约时报》文章评述,“同为来自于中国的品牌,TCL的崛起之路与华为极为相似。不仅独立掌控产业内的技术核心,研发与创新的能力也已不能用人们对“中国制造”的传统印象去定义。”
纽约时报
无独有偶,素有“世界的十字路口”之称的纽约时代广场用中英文双语致敬“中国智造”,祝贺TCL多媒体2016年全球电视出货量超2000万台。
纽约时代广场
事实上,除了以上媒体外,记者还注意到,“TCL现象”已经席卷全球,世界各地200多家知名媒体都进行了相关报道。美国ABC新闻、美通社、雅虎网等众多北美电视媒体与网络媒体,《华盛顿商报》、《波士顿商报》等知名报刊也类似《纽约时报》评述,给予了TCL极高评价。
TCL多媒体全球电视出货量突破2000万台喜讯,同样也引起欧亚非等各地媒体大量关注,英国CollabTec博客、法国ADVFN网、德国FinanzNachrichten.de网、瑞典Nyehtspalatset网以及印度Odisha Sun Times网等都对“TCL现象”进行了针对性评论,一致表示TCL将会成为改变世界电视行业格局的领导者。
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